Certainly social networks are in vogue because they allow those who are far away to stay in touch more easily; or long time friends to find each other. However, since everyone can find each other, they also allow companies to communicate with their customers. That’s why it’s important for companies to have near-permanent visibility.
THE COMMUNITY MANAGER
A new function is created within the companies to take charge of the management of its page on social networks. Since the people on it have their own profiles, it is more convenient for the companies. The profiles contain data about their preferences and needs. They therefore allow a precise targeting to develop the visibility of a site. As a digital marketing and communication professional, they are masters at determining the customer segment that corresponds to their activity, and act according to their online behaviour.
SOCIAL MEDIA VISIBILITY
Improving your visibility on social networks is similar to the methods used to develop a site’s visibility: publishing unique, good quality content with relevant information. The page will then be visible by profiles that have the same affinities as the publications. The more interesting the publication is, the more it will be shared and circulated on the network. Another method used by digital marketing agencies in Paris, social networks allow the implementation of commercial animations that generate traffic through various games and contests, requiring interaction with customers. This generates reactions and comments from Internet users that always increase visibility.
PAID DIGITAL MARKETING IN SOCIAL NETWORKS
Whether it’s digital marketing agencies in Paris, or other providers, we can sponsor pages or publications on social networks. The technique for developing the visibility of a site with search engines is used to make these pages or products appear on the news of people who may be interested. Depending on their publication and the content of their pages, information appears on their news feed, even if they have not subscribed to the page, based on selected keywords. This generates a large traffic quickly to publicize, for example, promotional offers or commercial events.