DIGITAL MARKETING

WHAT IS BEHAVIOURAL MARKETING?

One of the objectives of marketing consists in influencing the perception of customers. And behavioural marketing is one of the preferred mediums for professionals. But what does this term mean? THE DEFINITION OF BEHAVIOURAL MARKETING Behavioural marketing or CRO (Conversion…

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WHAT IS WEB ANALYTICS?

Web analytics is a discipline with an important scope for web marketers. It brings together several fields including the measurement of website traffic, the monitoring of interactions taking place on a website and the understanding of the system for consulting…

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WHAT ARE THE CHALLENGES OF DIGITAL MARKETING?

Digital marketing, also known as e-marketing or digital marketing, has become a must for every company, regardless of its size or the sector in which it operates. No structure can escape it, especially when one wants to increase its market…

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