DIGITAL MARKETING

Search engine marketing in australia

Search engine marketing (SEM) has become an essential strategy for businesses aiming to thrive in Australia’s competitive digital landscape. As more Australians turn to search engines for information, products, and services, mastering SEM techniques is crucial for companies looking to…

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How to buy adult web traffic

Purchasing adult web traffic can be a complex endeavour, requiring a deep understanding of the industry, legal considerations, and effective targeting strategies. As the adult content market continues to grow, advertisers and website owners are constantly seeking ways to increase…

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Is affiliate marketing dead?

Affiliate marketing has been a cornerstone of digital commerce for decades, but its landscape is constantly evolving. As we navigate through 2023, the question on many marketers’ minds is whether this once-reliable revenue stream has run its course. The truth…

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PIM

PIM: Delivering the right customer experience with the right product information

According to goaland.com, PIM is an acronym for Product Information Management. It is a software program that facilitates the process of consolidation, maintenance and distribution of product data on various sales channels. The software solution is used in various business departments…

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WHAT IS BEHAVIOURAL MARKETING?

One of the objectives of marketing consists in influencing the perception of customers. And behavioural marketing is one of the preferred mediums for professionals. But what does this term mean? THE DEFINITION OF BEHAVIOURAL MARKETING Behavioural marketing or CRO (Conversion…

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WHAT IS WEB ANALYTICS?

Web analytics is a discipline with an important scope for web marketers. It brings together several fields including the measurement of website traffic, the monitoring of interactions taking place on a website and the understanding of the system for consulting…

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