Digital marketing in the workplace


A roadmap for leveraging digital marketing strategies to drive business growth and enhance workplace productivity. Essential tools and insights needed to harness the power of digital channels in today’s competitive business environment.

Building a web presence, as described on, is possible through digital marketing and online advertising.

SEO rules to follow to improve your Google reputation.

Content marketing: rich content to increase its visibility.

Google Adwords: targeting new customers with online advertising.

The most important thing is to determine your target audience because it uses the “push” method, which consists of sending a direct, personalized and tailor-made message.

Customize your ads to appeal to the reader of your message. Marketing life is all about appealing to the curiosity of your target audience and stimulating their attention.. 

Test different versions of your message to find the most relevant to the target and involve people to get their opinion on the effect of your ad. More details on

Advertising campaigns, data analysis, natural referencing and community management.

Sponsorship or partnership
The idea is to associate the company with sporting, cultural, humanitarian or recreational events. In e-marketing, digital sponsoring represents a form of online advertising in the form of sponsorship.
Group e-mail
It is possible to send an e-mail to a group of people in just a few clicks if you are announcing a conference or a product launch event or something else. Group e-mail is easy and efficient.
Sponsored links
Sponsored links are an effective and easy to implement way to advertise on the Internet to increase traffic to your site. These links can be found on social media.
Content creation
Rich and well-targeted content is important for your SEO strategy. You can hire freelance writers to write your site’s content so that it is relevant to your target audience.

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